Program Updates | February 2025

Redeem 2024 Points Plus Points by February 28

Don’t miss out on exciting Points Plus® rewards! Points Plus points earned in 2024 can only be redeemed until February 28, 2025. Any 2024 points not redeemed by this date will be forfeited. Remember, you can combine the points you’ve earned so far in 2025 with points earned in 2024 for even bigger rewards!

 

Congratulations TirePro and TirePro Elite Dealers! 

The MBUSA Tire Program would like to congratulate all the dealers who achieved TirePro and TirePro Elite status for January 1–December 31, 2025. Click the link below to see if your dealership qualified. 

MBU 2025 TirePro Status List

 

All qualifying dealers have access to exclusive benefits from January 1–December 31, 2025: 

• Eligibility to win MBUSA Tire Manufacturer trip promotions (Exclusively for TirePro and TirePro Elite dealers!) 
• Use of the TirePro or TirePro Elite logo in your dealership and in customer communications 
• Exclusive TirePro POP Kits 
• Exclusive TirePro marketing campaigns 
• Tire Trigger, a targeted marketing initiative that uses predictive algorithms to drive tire customers to your dealership. 
• Automatic tire manufacturer dealer locator placement 
• Based on program status, dealers will earn the following when achieving their monthly PPI goal 
• No Status            $2 per tire 
• TirePro                $7 per tire 
• TirePro Elite       $10 per tire 

 

TirePro Elite Only:  

• 100% reimbursement on all *Instant* National tire event promotion claims regardless of achieving PPI objective. 

 

2026 TirePro and TirePro Elite Qualifiers: Learn What it Takes 

Qualification for 2026 TirePro and TirePro Elite status starts with your dealership’s performance today. As a reminder, the qualification period runs January 1, 2025 – December 31, 2025. In order to be recognized as TirePro or TirePro Elite, dealers must meet the following criteria. 

 

TirePro Qualifiers 

• Meet or exceed tire share of 40% 
• Enroll in Automatic Order Replenishment (AOR) and be considered active by making 25% of all purchases through AOR 
• Utilize the Dynamic Retail Selling Guide^® by performing an average of 20 searches per month, or 240 per year 
• Have an active Online Tire Store 

 

TirePro Elite Qualifiers 

• Meet or exceed tire share of 60% 
• Enroll in Automatic Order Replenishment (AOR) and be considered active by making 25% of all purchases through AOR 
• Utilize the Dynamic Retail Selling Guide^® by performing an average of 20 searches per month, or 240 per year 
• Have an active Online Tire Store  

Dealers that meet the qualifications above will have access to the same exclusive benefits as 2025. 

 

For more information, please reach out to your account manager, visit the Help section through the MBUSA Tire Program website, or contact MBUSA Tire Program Headquarters at 877.4MB.TIRE. 

 

The MBUSA Tire Program reserves the right to change these terms and conditions at any time without notice. The MBUSA Tire Program reserves the right to disqualify any dealer that does not meet or maintain the requirements of the program. 

 

PPI CUTOFF DATES REMINDER

 

Please consider the following ship dates when ordering eligible tire units to count towards your Monthly PPI Goal

 

Wednesday, February 26, 2025

Thursday, March 27, 2025

Monday, April 28, 2025

Wednesday, May 28, 2025

Thursday, June 26, 2025

Tuesday, July 29, 2025

Wednesday, August 27, 2025

Friday, September 26, 2025

Wednesday, October 29, 2025

Tuesday, November 25, 2025

Monday, December 29, 2025